Cookie Policy

Effective Date: 9th May 2025

This Cookie Policy explains how Vertical Brand Ltd, trading as Loan Leaf (“Loan Leaf”, “we”, “us” or “our”), uses cookies and similar technologies to recognise you when you visit our website at www.loanleaf.co (the “Website”). It explains what these technologies are, why we use them, and how you can manage them.

1. What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They help websites function, remember your preferences, and improve your overall experience. Some cookies are strictly necessary, while others are used for analytics, marketing, or customisation.

2. Types of Cookies We Use

We use the following categories of cookies on our Website:

a. Strictly Necessary Cookies

These cookies are essential for the Website to function properly. They enable core functionality such as page navigation and access to secure areas of the site. The Website cannot function properly without these cookies.

b. Performance & Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand how visitors interact with the site by collecting information anonymously (e.g. Google Analytics).

c. Functionality Cookies

These cookies enable the Website to provide enhanced functionality and personalisation, such as remembering your preferences or pre-filling forms.

d. Targeting & Advertising Cookies

These cookies may be set through our site by third-party advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites.

3. Third-Party Cookies

We may allow selected third-party service providers to place cookies on your device through our Website to enhance functionality, provide analytics services, or display targeted ads. These providers may include platforms like:

  • Google Analytics
  • Meta Pixel (Facebook)
  • LinkedIn Insight Tag
  • Other marketing or performance-based platforms

We do not control third-party cookies. You should refer to their respective privacy and cookie policies.

4. Cookie Duration

Some cookies are session cookies, meaning they expire when you close your browser. Others are persistent cookies, which stay on your device for a set period or until you delete them.

5. Managing Your Cookies

You can manage or disable cookies through your browser settings at any time. Most browsers allow you to:

  • View cookies stored on your device
  • Delete all or specific cookies
  • Block cookies from specific websites
  • Block third-party cookies
  • Clear all cookies when you close your browser

Please note: If you disable or block certain cookies, parts of our Website may not function properly.

For more information on managing cookies, visit:

6. Updates to This Policy

We may update this Cookie Policy to reflect changes in our practices or applicable regulations. Please check this page regularly to stay informed.

7. Contact Us

If you have any questions about our use of cookies or this policy, please contact us at:

Email: hello@loanleaf.co
Address: 20–22 Wenlock Road, London, N1 7GU