Privacy Policy

Effective Date: 9th May 2025

Vertical Brand Ltd, trading as Loan Leaf (“Loan Leaf”, “we”, “us”, or “our”), is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy outlines how we collect, use, store, and share your personal data through the use of our website, www.loanleaf.co (the “Website”).

This Privacy Policy should be read together with our Terms & Conditions. By using the Website, you agree to the practices described in this policy.

1. Who We Are

Loan Leaf is a lead generation platform that allows users to submit their information so we can connect them with third-party partners who may offer relevant services. We are the data controller, which means we are responsible for determining how your personal data is processed and ensuring your rights are upheld under UK data protection law.

If you have any questions about this policy or your data, please contact us at:

Email: hello@loanleaf.co
Address: 20–22 Wenlock Road, London, N1 7GU, United Kingdom

2. The Data We Collect

We may collect, use, store and transfer different kinds of personal data about you, including:

• Identity and Contact Data: Your name, email address, phone number, postcode, or other contact details you provide.
  
• Technical Data: IP address, browser type, time zone, and usage data collected through cookies and analytics tools.
  
• Marketing and Communication Preferences: Your preferences in receiving marketing from us and third parties.
  
• Profile Data: Any preferences, responses, or feedback you provide via forms or surveys.
  

We do not knowingly collect data from children or collect sensitive personal data (e.g. race, religion, health, or biometric data).

3. How We Collect Your Data

We collect data from and about you in the following ways:

• Direct Interactions: When you complete a form on our Website, subscribe to updates, request information, or contact us.
  

Automated Technologies: As you interact with the Website, we collect usage data via cookies, server logs, and analytics tools. Please see our Cookie Policy for more details.

4. How We Use Your Data

We use your personal data to:

• Share your information with relevant trusted third-party partners so they can contact you with offers, quotes, or services based on your enquiry.
  
• Send you service-related messages and updates.
  
• Improve our Website and services through analytics and user feedback.
  
• Communicate marketing offers (only where you have opted in or where legally permitted).
  

You may opt out of marketing at any time by clicking “unsubscribe” in our emails or contacting hello@loanleaf.co.

5. Legal Grounds for Processing

We will only use your personal data when legally permitted. Common reasons include:

• Consent: You gave us clear permission (e.g. ticking a box to receive offers).
  
• Contract: We need to process your data to fulfil a service or provide a referral.
  
• Legitimate Interests: We have a legitimate business reason (e.g. to improve the Website) that does not override your rights.
  

Legal Obligation: We need to comply with a law or regulation.

6. Disclosure of Your Information

We may share your data with:

• Trusted Partners: Carefully selected companies who may contact you based on the information you submit.
  
• Service Providers: Companies providing IT, analytics, marketing, or operational support under strict data processing terms.
  
• Legal Authorities: Where required by law, court order, or to enforce our legal rights.
  

We do not sell your personal data.

7. Data Security

We implement appropriate security measures to protect your data. The Website uses HTTPS encryption, but no internet transmission is ever fully secure. You are responsible for safeguarding any passwords or login credentials.

8. Data Retention

We retain your personal data only as long as necessary to:

• Fulfil the purposes we collected it for.
  
• Meet legal, accounting, or reporting obligations.
  
• Comply with data retention policies or deletion requests.
  

We may anonymise data for analysis or statistics, in which case it is no longer considered personal.

9. Your Rights

You have rights under UK GDPR, including to:

• Access: Request a copy of your personal data.
  
• Rectification: Correct incomplete or inaccurate data.
  
• Erasure: Ask us to delete your data (in some cases).
  
• Objection: Object to our use of your data for direct marketing or legitimate interests.
  
• Restriction: Limit how we process your data in certain scenarios.
  
• Portability: Request your data in a usable digital format.
  
• Withdraw Consent: At any time, where processing is based on your consent.
  

To exercise your rights, email us at hello@loanleaf.co.

10. Cookies

We use cookies to make our Website work effectively and to improve your experience. Some cookies are essential; others help us understand user behaviour. See our full Cookie Policy for details.

11. Third-Party Links

The Website may contain links to third-party websites. Clicking these links may allow others to collect your data. We do not control and are not responsible for their privacy policies. Please review those policies before submitting any information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be clearly communicated on this page or via email, where appropriate.

Please review this policy regularly to stay informed about how we are protecting your data.

13. Complaints

If you are concerned about how we handle your personal data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Company Information:
Vertical Brand Ltd (Trading as Loan Leaf)
Registered Address: 20–22 Wenlock Road, London, N1 7GU
Email: hello@loanleaf.co